My two 'bits' on technology!

Master Data Management an essential for Enterprises

This is a guest post by SriRam Anjanadri, Data Architect. We are living in an era where everyone is trying to keep pace with the rate of change. The rate and the volume is so high that data quality issues in any CRM system creeps up at a rate of 2% per month according to the survey of DnB using a global data set. Enterprises are finding themselves to adapt a pace of change.  The rate is so fast that customer data...

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